A free model, with increased readership for wsj.com, will attract large numbers of big-spending advertisers.
The Web site, which is one of the few news sites around the world to successfully introduce a subscription model, has around 1 million subscribers generating about $50 million in user fees. After conducting several studies Murdoch expects that by making the Web site free they will have at least 10 million-15 million in every corner of the earth.
True, wsj.com was a very successful subscription Web site, but why stop there if there is the possibility for even more success, not to mention revenue. I for one don’t want to have to pay for my new. It’s my news so let me have it. The fact that the wsj.com was a subscription Web site actually turned me off from The Wall Street Journal all together. There are thousands of other places that I could get the exact same news, for free, so of course I went other places and I have a feeling that advertisers had the same mentality.