The first issue will appear next September as an insert in the Journal’s Saturday edition and will go to about 800,000 Journal subscribers in the 18 metropolitan areas where the newspaper sells the most copies. Pursuits will also be available to all readers on The Journal’s Website.
In a Dow Jones news release Marcus W. Brauchli, The Journal's managing editor, said:
Pursuits will offer compelling journalism, vivid imagery and an unmatched guide to wealth, fashion, collecting and travel.
The news of Pursuits comes after Rupert Murdoch, chairman of News Corporation, mused publicly about turning the entire Saturday edition into a magazine.
While I must agree that the idea of Pursuits is an innovative idea and an excellent move towards attracting a younger generation of readers the thought of turning the entire Saturday edition into a magazine is quite disturbing. One of the reasons The Wall Street Journal is so successful is because it has such a high reputation among news readers. I’m afraid that Rupert Murdoch might take the success of Pursuits to far when it comes to the rest of The Wall Street Journal.